Released simultaneously as the Huarache and Air Max BW, the Air 180 was immediately up against some stiff competition. Bruce Kilgore and Tinker’s design was another intellectual exercise in the application of visible air, as the 180 nomenclature was derived directly from the 180-degree visibility of the transparent unit. One of the strengths of the Air Max franchise has been the distinctly unique and vibrant colors applied to first-generation silhouettes and the 180 was no exception, with the ultramarine vibrant Ultramarine that stays synonymous to the Air 180 silhouette to-date.
