Tinker Hatfield created the Air Max 93 shoe as an artistic celebration of Air technology. The first Air Max product to utilize a top line bootie construction technique to improve comfort and fit, while a newly developed heel Air unit made its debut. The blow molded cushioning unit was visible around the entire heel would be affectionately dubbed “the bubble.” The prominent “bubble” reflected a refined yet provocative line of thought in Nike technology, making Air truly king.